A survey by the Boston Consulting Group has revealed that 25% of Britons would rather give up sex than the internet. The rather startling figure was accompanied by the equally shocking statistic that 65% of people would choose the internet over alcohol. And they say we are a nation of binge drinkers! Perhaps even more worrying is the information that 17% would give up showers for the internet, and the same amount again would cease exercising. The technology of the 21st Century taking us back to the personal hygiene levels of the 16th?
The rise of social media has been credited by some for the responses, with expert Graham Holliday, claiming the figures as ‘evidence people want to connect.’ Indeed survey results indicate that young people, aged between 25-34, would require a £450 annual pay out to give up facebook and twitter.
I don’t know about anyone else, but I would need A LOT more than that to give up facebook and twitter. And in terms of what I would swap it for… it’s socially acceptable to wash your whole body in hand sanitiser. Isn’t it?