Monthly Archives: May 2012

PR: Education or Experience?

Welcome to the first of several entries which will address the question of how important it is for aspiring PR professionals to have a degree level qualification in the discipline. Is education or experience more important? Is having a first … Continue reading

Posted in Careers | Tagged , , , , | 1 Comment

Tevez and the RIP Fergie sign: PR Fail or just a bit of Banter?

Manchester City Football Club was forced to issue an apology to Manchester United manager Alex Ferguson today. This was following the Man City victory parade, that saw City striker Carlos Tevez brandish a sign that read ‘RIP Fergie,’ a reference … Continue reading

Posted in crisis, Ethics, prfail, Social Media | Tagged , , , , | 2 Comments

Youtube Strikes Again. This time for Equal Marriage

  Once more, an individual has utilised youtube effectively to convey a political story in a personalised way. This emotional video puts the case for equal marriage, using real life tragedy to motivate people to act. Despite being a simple, … Continue reading

Posted in Ethics, Social Media, Third Sector | Tagged , , , | Leave a comment

Madeleine photo used to advertise Portugal holiday

I can think of few worse PR gaffes for a travel company. To advertise a break in Portugal, using the face of missing toddler Madeleine McCann, is a monumental cock-up. That it was advertising a £20 coupon for said holiday … Continue reading

Posted in crisis, Ethics, prfail | Tagged , | 2 Comments

Digital Nativism vs Digital Development (3/3)

The concept of digital natives and digital immigrants is a controversial one. Is age a good enough predictor of digital proficiency?  Or do other variables play just as important a role? This is the final part of a series of … Continue reading

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