Author Archives: hanifleylabi

About hanifleylabi

MA PR student at the University of Sunderland, and graduate of the University of Leeds with a BA in Politics and Parliamentary Studies. I have experience in non commercial PR, having worked as an Events and Communications Assistant for a non-profit organisation based in London. Also have experience in political PR having completed at internship as a Junior Member's Assistant to a Member of the Canadian Parliament. Top of the national #socialstudent influence list for 16 of 18 weeks. I have a keen interest in social media, catering, travel and all things food related!

PR: Education or Experience?

Welcome to the first of several entries which will address the question of how important it is for aspiring PR professionals to have a degree level qualification in the discipline. Is education or experience more important? Is having a first … Continue reading

Posted in Careers | Tagged , , , , | 1 Comment

Tevez and the RIP Fergie sign: PR Fail or just a bit of Banter?

Manchester City Football Club was forced to issue an apology to Manchester United manager Alex Ferguson today. This was following the Man City victory parade, that saw City striker Carlos Tevez brandish a sign that read ‘RIP Fergie,’ a reference … Continue reading

Posted in crisis, Ethics, prfail, Social Media | Tagged , , , , | 2 Comments

Youtube Strikes Again. This time for Equal Marriage

  Once more, an individual has utilised youtube effectively to convey a political story in a personalised way. This emotional video puts the case for equal marriage, using real life tragedy to motivate people to act. Despite being a simple, … Continue reading

Posted in Ethics, Social Media, Third Sector | Tagged , , , | Leave a comment

Madeleine photo used to advertise Portugal holiday

I can think of few worse PR gaffes for a travel company. To advertise a break in Portugal, using the face of missing toddler Madeleine McCann, is a monumental cock-up. That it was advertising a £20 coupon for said holiday … Continue reading

Posted in crisis, Ethics, prfail | Tagged , | 2 Comments

Digital Nativism vs Digital Development (3/3)

The concept of digital natives and digital immigrants is a controversial one. Is age a good enough predictor of digital proficiency?  Or do other variables play just as important a role? This is the final part of a series of … Continue reading

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Digital Nativism vs Digital Globalisation (2/3)

The concept of digital natives and digital immigrants is a controversial one. Is age a good enough predictor of digital proficiency?  Or do other variables play just as important a role? This is part two of a series of three … Continue reading

Posted in Digital Nativism, Social Media | Tagged , , | 1 Comment

Pinterest Develops Vimeo Integration

Pinterest, one of the most current social media platforms, has facilitated the integration of vimeo content. This comes hot on the heels of youtube integration, which opened up the platform to the largest video sharing site on the Web. What … Continue reading

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Digital Nativism vs Digital Poverty (1/3)

The concept of digital natives and digital immigrants is a controversial one. Is age a good enough predictor of digital proficiency?  Or do other variables play just as important a role? This is part one of a series of three … Continue reading

Posted in Digital Nativism, Ethics, Social Media | Tagged , , , , | 2 Comments

Employers Request Social Media Passwords

We all know that our online footprint is important. What you tweet from the comfort of your bedroom can potentially be viewed from every bedroom in the world. It has not been uncommon in the last few years to hear … Continue reading

Posted in Ethics, Social Media | Tagged , , , , | 2 Comments

The Internet or Sex. What would you choose?!

A survey by the Boston Consulting Group has revealed that 25% of Britons would rather give up sex than the internet. The rather startling figure was accompanied by the equally shocking statistic that 65% of people would choose the internet … Continue reading

Posted in Social Media | Tagged , , , , | 2 Comments