Category Archives: Ethics

Tevez and the RIP Fergie sign: PR Fail or just a bit of Banter?

Manchester City Football Club was forced to issue an apology to Manchester United manager Alex Ferguson today. This was following the Man City victory parade, that saw City striker Carlos Tevez brandish a sign that read ‘RIP Fergie,’ a reference … Continue reading

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Youtube Strikes Again. This time for Equal Marriage

  Once more, an individual has utilised youtube effectively to convey a political story in a personalised way. This emotional video puts the case for equal marriage, using real life tragedy to motivate people to act. Despite being a simple, … Continue reading

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Madeleine photo used to advertise Portugal holiday

I can think of few worse PR gaffes for a travel company. To advertise a break in Portugal, using the face of missing toddler Madeleine McCann, is a monumental cock-up. That it was advertising a £20 coupon for said holiday … Continue reading

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Digital Nativism vs Digital Poverty (1/3)

The concept of digital natives and digital immigrants is a controversial one. Is age a good enough predictor of digital proficiency?  Or do other variables play just as important a role? This is part one of a series of three … Continue reading

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Employers Request Social Media Passwords

We all know that our online footprint is important. What you tweet from the comfort of your bedroom can potentially be viewed from every bedroom in the world. It has not been uncommon in the last few years to hear … Continue reading

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Kony 2012 and Youtube: The Power to Distort?

Kony 2012 is a campaign by controversial organisation ‘Invisible Children.’ The campaign focuses on Joseph Kony; leader of the Lord’s Resistance Army (LRA), an armed group in Central Africa widely condemned for its human rights violations, and use of child … Continue reading

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