Tevez and the RIP Fergie sign: PR Fail or just a bit of Banter?

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Manchester City Football Club was forced to issue an apology to Manchester United manager Alex Ferguson today. This was following the Man City victory parade, that saw City striker Carlos Tevez brandish a sign that read ‘RIP Fergie,’ a reference to the United boss. The sign was apparently handed to him by a fan.

But is this not an overreaction to a simple bit of fun-poking? After all, the sign may have been a reference to a remark made by Ferguson three years ago. When asked if United would ever be underdogs against City, he replied; “Not in my lifetime.”

Man Utd fans on the #ripfergie hashtag certainly didn’t think it was laughing matter, with many berating City as a bunch morons with no class. Other tweeters bemoaned the apparent loss of a popstar. But they had the wrong Fergie.

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Given the disgraceful examples of racism we have seen this year from leading footballers, I can’t see what all the fuss is about with this particular incident. Given the endemic homophobia on the terraces, and even from players and management, this sign hardly qualifies as a PR fail of epic proportions.

If football is going to sort out its image problem, it first needs to sort out its priorities.

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About hanifleylabi

MA PR student at the University of Sunderland, and graduate of the University of Leeds with a BA in Politics and Parliamentary Studies. I have experience in non commercial PR, having worked as an Events and Communications Assistant for a non-profit organisation based in London. Also have experience in political PR having completed at internship as a Junior Member's Assistant to a Member of the Canadian Parliament. Top of the national #socialstudent influence list for 16 of 18 weeks. I have a keen interest in social media, catering, travel and all things food related!
This entry was posted in crisis, Ethics, prfail, Social Media and tagged , , , , . Bookmark the permalink.

2 Responses to Tevez and the RIP Fergie sign: PR Fail or just a bit of Banter?

  1. Charles says:

    Amazing!!!!!!! Typical CLASSLESS Man C.

  2. hanifleylabi says:

    Maybe not best idea for him to hold it, but one of the less harmful forms of mick-taking I’ve seen in football!

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